Tag Archives: Marketing Strategy

Outsourcing Your Marketing Needs

Have you ever stopped to notice that your marketing campaigns and activities are not paying off, or getting your desired result? So, you are spending a fortune on marketing booths, exhibits, brochures, flyers and so on and still your client database has not improved? Have you ever stopped to think what are you doing wrong? What is it that you lack? You may have a pool of right-brain creative people in your marketing team, producing impressive brochures and coming up with great exhibit ideas, but do they have the left-brain analytical people for a better understanding of the statistics and trends in the modern-day information and tech-savvy market? I guess not. This is the usual reason why most companies waste time, money and effort on futile marketing campaigns and activities-they don’t have the right people for understanding the market. Yes, they have the creative ones but that is not enough to generate the result your company is aiming for. These creative people of yours may only be wasting their creative talent because it is not well-aimed at the target. Fortunately, more and more companies are realizing this mistake and so they are now outsourcing their marketing needs for a more focused and successful marketing endeavors. The trend started with outsourcing only a part of the marketing function, which is the advertising. Now, companies are already outsourcing the more nitty-gritty marketing tasks such as customer analytics, lead management and direct-mail management. What used to be simple marketing tasks have now been realized as very significant factors that can greatly help boost marketing success. Marketing outsourcing business companies have recognized this importance and have focused on producing experts in these fields so they could provide the best service to their clients. So, these days, services for these seemingly mundane but very important marketing tasks, can be outsourced for better results. And a lot of companies are realizing the sense in the idea. A recent survey reported that 53% of polled marketing executives are now planning to outsource their marketing needs. They now realize that outsourcing marketing activities saves the company marketing cost, while at the same time producing improved quality work that generates the result they wanted. Also, they see now that mass marketing is no longer reliable for reaching more prospective customers because nowadays, communication has become more complicated than ever, hence, it needs expertise on computer aided analysis. And this is what marketing outsourcing business companies have and offer. Chicago Cloud Staffing However, this does not mean that marketing executives and officers of the company are no longer needed. The opposite is true. While the activities are outsourced, there is a vital role for the marketing executive to play-they still need to build and maintain good working relationships with their clients and customers. The good working relationship still rests with them because customers still need to see the company in flesh and blood, despite the convenience of outsourced computerized services on the Internet. The marketing executives, of course, still have to oversee the production and progress of the marketing activities that are being outsourced. Of course, that still has to be managed and monitored to ensure the company get the best result. Also, they are to build good working relationship with these outside suppliers to ensure that the company’s specific needs are met. As in every business, success lies in building and … Continue reading

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Is Your Email Marketing Working?

Is Your Email Marketing Working? This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy. Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services. It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign. Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product … Continue reading

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